Movie Screening - Legasi Bomba with Komuniti Sri Rakyat

In conjunction with Merdeka month, Pavilion Bukit Jalil proudly hosted a special movie screening for the Komuniti Sri Rakyat B40 community, reaffirming its commitment to social responsibility and community engagement. The carefully selected film, Legasi Bomba, was chosen not only for its entertainment value but also for its powerful message of patriotism and civic duty, aiming to inspire Malaysians, particularly the younger generation, to appreciate the sacrifices and dedication of the nation’s everyday heroes.

This initiative provided an opportunity for lower-income families to enjoy a meaningful cinema experience together, a luxury that is often inaccessible due to financial constraints. By opening the doors of the mall’s cinema for this special screening, Pavilion Bukit Jalil sought to foster social inclusivity, community bonding and shared experiences that extend beyond conventional retail engagement. Families were able to come together in a safe and welcoming environment, cultivating a sense of unity, pride and respect for the contributions of first responders and public servants.

The screening also aligns with Pavilion Bukit Jalil’s broader Environmental, Social and Governance (ESG) approach, emphasising the social aspect of corporate responsibility. By creating programs that support underserved communities and encourage cultural and civic appreciation, the mall demonstrates that its role goes beyond commerce to actively contribute to the well-being, enrichment and empowerment of the local community.

Through initiatives like this, Pavilion Bukit Jalil continues to champion inclusive, educational and socially conscious experiences, reinforcing its position as a responsible corporate citizen committed to fostering a more cohesive, informed and engaged society.