Pavilion REIT Malls Transformed Ramadan with Heartfelt Iftar Celebrations for 600 B40 Community Members

12 March 2025 - Pavilion REIT Malls transformed the Piazza at Pavilion Bukit Jalil into a sanctuary of compassion during Ramadan, hosting an immersive iftar experience that brought warmth and dignity to approximately 600 individuals from PPR Sri Rakyat B40 community. Far beyond a traditional charity event, the evening wove together nutritious meals, interactive workshops, and mesmerising performances that celebrated Malaysia’s rich heritage while creating meaningful connections between diverse community members.

Local families experienced cultural traditions, vibrant activities, and community connection at Pavilion Bukit Jalil.

The celebration exemplified the transformative power of corporate-community partnerships, with Pavilion REIT Malls collaborating closely with other brand partners to create a holistic experience that honoured both the spiritual significance of Ramadan and the practical needs of participating families. Children laughed while engaging in activities as parents forged new friendships, all within the welcoming environment designed to foster genuine connection and cultural appreciation.

Dato’ Philip Ho, Chief Executive Officer of Pavilion REIT, said, “Ramadan teaches us that true prosperity is measured not by what we have, but by what we share. At Pavilion REIT Malls, we believe business success and community well-being are inseparable. The smiles we've witnessed at this event reflect the essence of what Malaysia represents: a tapestry of cultures united by compassion and mutual respect.”

The evening began with a vibrant array of interactive cultural activities thoughtfully designed for all ages. Families engaged in crafting workshops while the festive atmosphere was enhanced with specially arranged kiddie rides that delighted the youngest participants. WOW Beauty hosted a special makeup sharing session where professional makeup artists shared beauty tips with adult participants, creating moments of self-care and confidence. Simultaneously, children expressed their creativity through a unique collage workshop using natural resources like stone and lead, skillfully facilitated by UiTM educators.

As sunset approached, the Piazza evolved into a showcase of Malaysia's rich cultural heritage. The air filled with enchanting melodies from a Ghazal instrumental and Orkes Melayu performance by Kelab Belia Setiawanku Band. When the call to Maghreb resonated through the venue, all guests gathered in unity to break fast together over a diverse spread of traditional and contemporary dishes contributed by Pavilion REIT Malls’ tenants and partners. The cultural celebration continued with captivating Caklempong and Gamelan performances by IPG Raya Melewar Seremban, offering guests an immersive experience of Malaysia's artistic traditions.

The success of the iftar event was made possible through the gracious support of Pavilion REIT Malls dedicated tenants and brand partners. Among the contributors were A&W, Dadi Cinema, F&N, Food Republic, Grandmama’s, HWC Coffee, Indomie, Inside Scoop, Julie's, KHIANG, Krispy Kreme, Meet Sun, Mixue, Nongshim, Oriental Kopi, Penyet Express, Rotiboy, San Francisco Coffee, Subway, TGV Cinemas, The Food Merchant, UiTM, Warung Putera Puteri, Wise Cottage Fries, WOW Beauty, Yam Fresh, and ZUS Coffee. Their heartfelt contributions ranged from food sponsorships to in-kind donations, providing every guest the hospitality and kindness of Ramadan.

The evening concluded with a special distribution of thoughtfully prepared goodie bags for the adults, spreading joy and ensuring that everyone left with cherished memories. The initiative reaffirmed Pavilion REIT Malls’ dedication to corporate social responsibility, demonstrating how businesses can play a crucial role in supporting underserved communities. Beyond a single event, Pavilion REIT Malls remains committed to fostering long-term community engagement and uplifting those in need.

“This iftar event served as a reminder that even small acts of kindness can create a ripple effect of positivity - a part of a greater mission to foster meaningful connections, provide support, and celebrate togetherness beyond the holy month. Pavilion REIT Malls extends its heartfelt appreciation to all who contributed to making this initiative a success, and we will continue to champion initiatives that uplift and empower the communities we serve, reinforcing the values of unity all year round,” concluded Dato' Philip.

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