As a global jewellery house rooted in Chinese heritage, Chow Tai Fook warmly celebrates the Chinese New Year with heartwarming blessings through its Blessings for Every Generation campaign. By artfully weaving a modern sensibility into the timeless culture of ”good fortune”, this campaign reimagines age-old traditions into vibrant celebrations, sending sincere wishes to families and loved ones, and illuminating New Year gatherings with shimmering memories that unite generations in festive joy.
Amid the festive atmosphere, Chow Tai Fook unveils an exciting announcement: acclaimed actor Yang Yang, known for his refined elegance and distinctive Eastern charisma, has officially been named Global Brand Ambassador. In collaboration with Yang Yang, Chow Tai Fook launched a vibrant Chinese New Year campaign, reinterpreting the culture of “good fortune” through a modern lens.