Pavilion Bukit Jalil Presents “All Play All Day” in Celebration of Mattel’s 80th Anniversary

From Barbie’s glam world to Hot Wheels races and Thomas train rides, the school holidays just got a whole lot more playful at Pavilion Bukit Jalil.

KUALA LUMPUR, 29 MAY 2025 – This school holiday, Pavilion Bukit Jalil turned up the fun with Mattel’s 80th anniversary celebration — a vibrant, toy-filled adventure featuring Barbie, Hot Wheels, Thomas & Friends and more. Until 8 June 2025, families enjoyed hands-on play zones, exciting challenges, nostalgic photo spots and exclusive rewards, making it the ultimate day out for kids and grown-ups alike. The celebration created an “All Play All Day” experience that turned an ordinary outing into an unforgettable family adventure.

For 80 years, Mattel shaped the way children play, dream and imagine with toys that became part of growing up for generations. This legacy came to life at Pavilion Bukit Jalil, where families were invited to step into a world built entirely on joy and nostalgia through the All Play All Day – Mattel’s 80th Anniversary celebration event.

“At Pavilion Bukit Jalil, we believe in creating meaningful experiences that foster togetherness — and few things spark that connection quite like the joy of play. As Mattel celebrated 80 incredible years of inspiring imaginations, we were proud to transform our mall into a vibrant space where families could come together, have fun and make lasting memories,” said Dato’ Joyce Yap, CEO of Retail, Kuala Lumpur Pavilion Sdn. Bhd.

The celebration offered multiple themed zones for families to explore. In the Barbie Zone, visitors experienced a 360-degree photo booth and relaxed in a pink bubble pool next to Barbie’s iconic convertible. The Hot Wheels Zone featured die-cast cars soaring through fiery loops and challenging tracks, including the T-Rex Smasher that tested speed and precision. At the Thomas & Friends Zone, children matched their favourite engine characters before enjoying a real-life Thomas train ride around the mall. Meanwhile, the Mattel All Games Zone provided a more relaxed experience with oversized versions of Scrabble, UNO and Pictionary for family gameplay.

Throughout the event, weekend challenges such as the Hot Wheels Crash Out and Fisher-Price Shape Sorter competitions added to the excitement. Children collected stamp-chops in a special activity passport by completing five missions before redeeming a spin at the gashapon machine for surprise Mattel goodies. Shoppers who spent RM60 or more on Mattel products received exclusive 80th anniversary merchandise, including limited-edition insulated jars and collectible puffy stickers. In addition, those who spent RM150 mall-wide in a single receipt redeemed a special treat — choosing either a Barbie Surprise Lollipop or a Hot Wheels Blind Box, while stocks last.

The celebration ran daily from 10.00 AM to 10.00 PM until 8 June 2025, with free admission.

Families planned their play-filled adventure with Mattel and stayed tuned for daily updates by following Pavilion Bukit Jalil on Instagram and Facebook. For more information on Pavilion Bukit Jalil’s activities and promotions, visitors checked real-time updates on social media or contacted Customer Service at 03 8092 8833.

About Pavilion REIT Malls
Pavilion Real Estate Investment Trust (‘Pavilion REIT’) is one of the largest retail-concentrated REITs in Malaysia. Its assets include Pavilion Kuala Lumpur, Pavilion Bukit Jalil, Da Men Mall and Intermark Mall.

About Pavilion Bukit Jalil
Located in the heart of Bukit Jalil, Pavilion Bukit Jalil – The Icon of Connectivity – continued to transform the southern corridor of Kuala Lumpur into a new cornerstone of metropolitan lifestyle and retail. With a net lettable area (NLA) of 1.8 million square feet, Pavilion Bukit Jalil offered a vibrant retail mix, gastronomical wonders and innovative recreations, reinforcing its position as a premier lifestyle shopping destination connected to best-in-class retail, dining and leisure.

Issued on behalf of Pavilion Bukit Jalil by S&L Integrated Public Relations Sdn Bhd
For further information, kindly contact:

Muhaimin Muhamed, Associate PR Manager
Mobile: +6016 456 8569
Email: [email protected]

Pavilion Bukit Jalil Contact Information
Shaz Shawal, Public Relations
Mobile: +6019 989 1694
Email: [email protected]