Fred Perry prides itself on being the first
British heritage brand to successfully blend sportswear with streetwear to
create some of the most iconic styles of the last century. Throughout our
history, we have always stayed true to our ethos of authenticity, integrity,
The Laurel Wreath has adorned Fred Perry clothing since its inception in the 50’s. Fred Perry has become synonymous with sports and music and its subcultures. The Laurel Wreath is worn today as a badge of honour, adopted by people wanting to associate themselves with the brand and disassociate themselves from the mainstream.