NEW ERA - Worn by legends and styled by icons, New Era is the headwear brand that every sport and fashion enthusiast should know. Established in the 1920s in Buffalo, New York, the brand has come a long way since its debut; most notably their Fitted 59FIFTY Style Caps. At the time (1950s), New Era was the only independent cap maker who supplied to big league baseball teams such as the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and more.
Tapping into the local scene, New Era has collaborated with several iconic influencers, artists and brands within the region such as Joe Flizzow, Zizan Razak, GILA-GILA, Mamee and more!
New Era has also brought in some interesting exposure for the local community by celebrating everyone’s diversity with caps that represented their identity during their 59FIFTY Day featuring local artists, local stylists, dancers and cap crew.